First Micro Trend Page

Second Micro Trend Page

Third Micro Trend Page

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For each board I have produced I have added a brief description of what each board is meant to represent individually.  What I have found effective is the layout which I have kept persistent throughout the whole trend, using thin white lines to separate the images from each other and I think the layout is quite unique to myself and gives them my own touch.

First Macro Trend Page

Second Macro Trend Page

Third Macro Trend Page

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The concept behind 'Transition' is the idea of embracing who you feel you are and documenting the change between one state of being to the other.  Whether this is through gender itself or self expression through clothing. 

Contradicting this is 'Enshroud', the idea is that although it should be important to express yourself in any way of life, there are those boundaries and criticisms which in effect prevent individuals from being able to do so. The literal term for enshroud has been a major contribution to identifying this trend. We saw Sia create this identity by hiding her appearance and feel this links in nicely. 

"Metamorphosis' relies again on the literal meaning along with applied relevance to the over all trend of gender identity and self expression. Whereas. it is mainly focusing on the concept of transition for those gender reassignment. The reason being is that I thought of ways in which to embody this and communicate it via fashion which I found to be quite creating and thought the word represented change very effectively. 

Title page for Neutrois Trend

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For the title page, I decided upon using the a-gender logo as it was the first major piece of inspiration for the trend along with Faye Toogood's installation piece for Selfridges. What I found to be successful aesthetically and intellectually was applying the application of the definition of the titles to inform the viewer giving a better understanding of the concept. I inserted the thin white lines throughout to highlight certain areas of the images and the break them apart which could be seen as metaphorically breaking the gender stereotyping in society.

Considered Font

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When it came to deciding upon a font to best represent/coincide with my trend, I wanted to it to be quite soft in nature, but still have that sharp aspect which is why I decided upon 'Bauhaus Two' featured on Dafont which is the type at the bottom of the insert image. I have used this font throughout my trend mainly for the titles and for the inserted text, Helvetica Light Oblique which is the type at the top of the insert image.






Link: http://www.dafont.com/bauhaus-two.font

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Faye Toogood crated the art and concept space surrounding the Agender movement based within Selfridges. She prides herself on creating unique and meaningful pieces based around unisex clothing. She talks about how corporate fashion has destroyed individuality and wants to reform the fashion industry and promote self expression and identity which I believe links in with the trend I am trying to identify within society. It is however not purely focused on the gender identity aspect which I have touched upon already, I do still believe that the trend is going to be promoting the abolishment of gender classified clothing and by introducing someone who is heavily involved in the agender pop up  store, would benefit the message im trying to articulate.




Link: http://t-o-o-g-o-o-d.com/

Casey Legler

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Casey Legler is a retired female athlete turned male model. She is the first female to be signed exclusively under a male modelling agency. With the current wave of people stepping out and expressing themselves in new and unseen ways, it is very refreshing to see that society is accepting that people don't have to be categorised purely on their gender, because many do not conform to the stereotypical gender specific aesthetic.




Link: http://www.abc.net.au/7.30/content/2015/s4194232.htm

Still from the Devonte Hynes and Neneh Cherry - He She Me

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The video was released through the online Selfridges store in response to their pop-up concession known as Agender. The co-director of the music video commented:

'The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention.'

It depicts a diverse variety of individuals which make the video quite enticing and you can visually see what the aim of the video is, to promote and educate.


https://www.youtube.com/watch?v=_9rPiexwJJA