Still from the Devonte Hynes and Neneh Cherry - He She Me

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The video was released through the online Selfridges store in response to their pop-up concession known as Agender. The co-director of the music video commented:

'The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention.'

It depicts a diverse variety of individuals which make the video quite enticing and you can visually see what the aim of the video is, to promote and educate.


https://www.youtube.com/watch?v=_9rPiexwJJA