First Macro Trend Page

Second Macro Trend Page

Third Macro Trend Page

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The concept behind 'Transition' is the idea of embracing who you feel you are and documenting the change between one state of being to the other.  Whether this is through gender itself or self expression through clothing. 

Contradicting this is 'Enshroud', the idea is that although it should be important to express yourself in any way of life, there are those boundaries and criticisms which in effect prevent individuals from being able to do so. The literal term for enshroud has been a major contribution to identifying this trend. We saw Sia create this identity by hiding her appearance and feel this links in nicely. 

"Metamorphosis' relies again on the literal meaning along with applied relevance to the over all trend of gender identity and self expression. Whereas. it is mainly focusing on the concept of transition for those gender reassignment. The reason being is that I thought of ways in which to embody this and communicate it via fashion which I found to be quite creating and thought the word represented change very effectively. 

Title page for Neutrois Trend

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For the title page, I decided upon using the a-gender logo as it was the first major piece of inspiration for the trend along with Faye Toogood's installation piece for Selfridges. What I found to be successful aesthetically and intellectually was applying the application of the definition of the titles to inform the viewer giving a better understanding of the concept. I inserted the thin white lines throughout to highlight certain areas of the images and the break them apart which could be seen as metaphorically breaking the gender stereotyping in society.

Considered Font

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When it came to deciding upon a font to best represent/coincide with my trend, I wanted to it to be quite soft in nature, but still have that sharp aspect which is why I decided upon 'Bauhaus Two' featured on Dafont which is the type at the bottom of the insert image. I have used this font throughout my trend mainly for the titles and for the inserted text, Helvetica Light Oblique which is the type at the top of the insert image.






Link: http://www.dafont.com/bauhaus-two.font

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Faye Toogood crated the art and concept space surrounding the Agender movement based within Selfridges. She prides herself on creating unique and meaningful pieces based around unisex clothing. She talks about how corporate fashion has destroyed individuality and wants to reform the fashion industry and promote self expression and identity which I believe links in with the trend I am trying to identify within society. It is however not purely focused on the gender identity aspect which I have touched upon already, I do still believe that the trend is going to be promoting the abolishment of gender classified clothing and by introducing someone who is heavily involved in the agender pop up  store, would benefit the message im trying to articulate.




Link: http://t-o-o-g-o-o-d.com/

Casey Legler

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Casey Legler is a retired female athlete turned male model. She is the first female to be signed exclusively under a male modelling agency. With the current wave of people stepping out and expressing themselves in new and unseen ways, it is very refreshing to see that society is accepting that people don't have to be categorised purely on their gender, because many do not conform to the stereotypical gender specific aesthetic.




Link: http://www.abc.net.au/7.30/content/2015/s4194232.htm

Still from the Devonte Hynes and Neneh Cherry - He She Me

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The video was released through the online Selfridges store in response to their pop-up concession known as Agender. The co-director of the music video commented:

'The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention.'

It depicts a diverse variety of individuals which make the video quite enticing and you can visually see what the aim of the video is, to promote and educate.


https://www.youtube.com/watch?v=_9rPiexwJJA

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These boards are in response to the initial Marco boards I created in regards to AGENDER. The titles being enshrouded meant to represent the stigma behind sexual identity and the idea of hiding your gender identity as its more about expressiveness being free of gender stereotyping. Transition to represent the literal meaning of changing from one state to another which is what the trend is all about, changing the mind set and typical view of gender typical clothing. Metamorphosis to represent the recognition the movement has had and to show growth and acceptance.

What I am going to take from these initial Micro boards is yet about the font, as well as some imagery as well as the titles as I feel they are effective word to represent the trend. As well as the layout.

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These boards were my initial response to the up coming trend which is AGENDER, focusing on bringing gender neutral clothing to life. However, these are not my final boards as they don't fully represent the message I would like to convey and feel there are better imagery that I could use to better represent the trend. Although, what I am going to transfer from these boards on to my better developed boards is the font used along with the layout style.

Gender Identity within Fashion

Faye Toogood’s Sculpted Maquettes for Selfridges’ Agender project 

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'Will genderless fashion change retail?' -  After reading this article, It is fairly clear that the market is there for a introduction of genderless fashion, however, there is still a lot of development and thought that needs to be put into the concept as there are many factors involved. (Sizing, Body types, age range). 

Something I found to be quite negative and untrue in this article, stating that the trend is being taken on by people with "super thin physiques", as I believe the whole idea is to promote a healthy mind set and abolish body shaming which works in par with gender shaming and sexuality shaming. 

Link:

http://www.businessoffashion.com/2015/02/will-genderless-fashion-work-retail.html